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The Content Flood Is Real (And Getting Worse)
Something wild happened last year that most people missed…
The internet crossed the 50% AI-content threshold in 2024 and never looked back
Researchers started counting how much content on the internet was actually written by humans. The number? Just under half.
By mid-2025, we crossed a line. More than 52% of everything published online was written by AI, not people.
Let that sink in. The internet is now more machine than human.
On LinkedIn, X, and Facebook, it's even worse. Tools like ChatGPT, Claude, Gemini, Jasper, etc let anyone pump out 20 posts, 50 tweets, and a week's worth of ideas before breakfast.
The cost? Nearly zero. The effort? Even less.
The result? Your feed is flooded with content that sounds smart but says nothing.
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Why "Average" Content Is Dying Fast
Here is the uncomfortable truth.
When everyone can generate content at scale, individual pieces become nearly impossible to discover.
Think about it:
If 10,000 people publish a LinkedIn post on "5 AI tools every founder should use," why would anyone find yours?
If every newsletter sends the same GPT-drafted "productivity tips," why would anyone read past the subject line?
Google's search algorithm is already penalizing "scaled content abuse" that manipulates rankings without adding value.
Platforms like LinkedIn and X are quietly adjusting their feeds to surface posts with genuine engagement, not just keyword-stuffed bait.
The "content middle class" is collapsing.
Generic posts that used to get decent reach now get buried. Average creators who relied on volume over value are seeing their metrics fall off a cliff.
The Trust Problem: Audiences Are Getting Smarter
People are developing "AI content fatigue."
They can sense when something was written by a machine, even if they cannot explain why. The tone feels off. The examples are too generic. The insights are shallow.
This creates a trust crisis.
If audiences assume everything might be AI-generated, they become skeptical of all content, including the good stuff.
That skepticism is actually an opportunity.
The creators who can prove they are real, that they actually did the work, are cutting through louder than ever.
What AI Content Cannot Fake (Yet)
Here is what still separates human creators from the flood:
Real screenshots and data.
AI cannot show you my QuickBrander dashboard, my Beehiiv analytics, or my actual revenue numbers. Those are proprietary and prove I am not just theorizing.[user-information]
AI can write fast. It cannot show receipts, share real failures, or build trust through lived experience.
Behind-the-scenes mess.
AI generates clean, polished narratives. Real creators show the bugs, the failed launches, the awkward pivots. That honesty builds trust faster than any listicle.
Specific stories and examples.
"I tried this and here is what happened" beats "experts say this works" every single time. AI can simulate expertise. It cannot simulate your lived experience.
Strong, earned opinions.
AI hedges. It says "this might work" or "it depends." Real creators take stands, call out bad advice, and defend their perspective with receipts.
Community interaction.
AI can draft replies, but it cannot build real relationships. The creators who show up in comments, DMs, and conversations consistently are the ones audiences remember.
The Market Is Splitting Into Two Tiers
We are heading toward a bifurcated creator economy:
Low-value tier:
Endless AI-generated slop competing on volume and speed. These creators chase algorithms, flood feeds, and burn out when engagement drops.
High-value tier:
Premium human-centered content that commands attention through authenticity, originality, and depth. These creators build audiences that actually care.
The gap between these two tiers is widening fast.
If you are stuck in the middle, riding on "pretty good" generic content, the floor is about to fall out.
How To Win In The Age Of AI Slop
If you want to survive (and thrive) as AI floods the zone, here is the playbook:
The playbook is simple: be real, show receipts, and let AI slop drown itself while you rise above.
Lead with proprietary insight.
Share data, screenshots, and results that only you have access to. AI cannot replicate what it has never seen.
Show your work.
Document your process, not just your conclusions. People trust creators who explain how they arrived at an answer.
Use AI as a draft, not a voice.
Let AI handle the first pass, then rewrite it in your actual tone with your specific examples. The final output should sound like you, not a chatbot.
Double down on personality.
Your quirks, your opinions, your sense of humor—these are unfakeable. Lean into what makes you different, not what makes you "safe."
Go narrow and deep.
Instead of "10 AI tools for everyone," write "The exact AI workflow I use to cut my content time by 15 hours a week." Specificity wins.
Why This Is Actually Good News
Yes, AI is flooding the internet with garbage.
But that flood is raising the value of real, human-created work.
In a world of infinite generic content, finite human attention becomes the most valuable resource.
The creators who understand this shift, who focus on authentic connection and original insight, are not just surviving the AI content wave. They are thriving in it.
Average content is dying.
Good riddance.
See you next time,
Better Every Day
