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The Reddit JSON Trick That Reveals What People Actually Need
A simple URL modification that transforms conversations into actionable data
I'll be honest. I wasted six months building something nobody wanted.
What would've saved me? Actually listening. Those conversations were happening on Reddit the whole time. I just didn't know where to look.
Three months ago, someone asked about project management tools for construction teams in a small subreddit. Forty-three people replied. Most said the same thing: existing software is either too complicated or missing basic features.
That thread alone had more useful feedback than most companies get from a dozen customer interviews. Public. Free. Completely ignored.
Here's the trick: add /.json to any Reddit thread URL. The entire conversation appears in structured format. Every reply, nested thread, timestamps, vote counts. All the context, none of the endless scrolling.
Why This Actually Matters
Raw Reddit threads are messy. Reading through hundreds of comments manually takes hours. You miss patterns. You get tired. Your brain starts skipping over the subtle signals that matter most.
The JSON format changes that. You can feed this structured data through language models or custom scripts. Suddenly, you're analyzing conversations at scale. You're spotting themes that only emerge when you look at dozens of threads together.
The Real Opportunity Lives in Small Subreddits
Everyone watches the big communities. Millions of subscribers, trending posts, obvious opportunities that 10,000 other people already saw. The competition is brutal.
Small, focused communities often contain the most valuable insights.
Small subreddits are different. A community with 5,000 members discussing a specific profession or hobby. People there aren't performing. They're asking genuine questions. They're frustrated about tools that don't work. They're describing workarounds they've built because nothing good exists.
This is where you find actual need. Someone says "I've been using three different apps to manage this workflow and it's driving me crazy." That's not a complaint. That's a specification.
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What Makes This Different From Normal Research
Speed doesn't matter here. Scraping faster than competitors means nothing if you're collecting the same surface-level insights everyone else sees.
The advantage is depth. Reading what people actually say when they think nobody's building products for them. Understanding the context around their problems. Seeing which issues come up repeatedly across different threads.
You're not guessing at pain points based on keyword volume. You're watching people describe exactly what frustrates them, what they've tried, and what they wish existed.
How to Actually Use This
Start narrow. Pick one subreddit relevant to an area you understand. Pull JSON from 20-30 threads where people are asking for help or complaining about existing solutions.
Look for patterns in the language people use. What specific words appear when they describe their problems? What features do they mention wishing they had? What alternatives have they already tried and rejected?
Map the real intent behind questions. Sometimes "How do I do X?" really means "X is too complicated and I need something simpler." Sometimes it means "The tools for X don't integrate with Y."
The Listening Advantage
This approach won't make you the fastest to market. It makes you the one who actually understood what people needed before you started building.
While others are chasing traffic and trends, you're having conversations (even one-sided ones) with your future customers. You're learning their vocabulary, their constraints, and their priorities.
That's not a hack. That's just better research.
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