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I stopped using Framer few months ago. Went back to Webflow. Then I saw someone post their revenue.
From selling website templates.
I opened Framer again that night.
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What Framer actually is
Framer is a no-code website builder. Think Webflow or Squarespace, but built for designers who want complete control without touching code.
You design directly on the canvas. Drag, drop, adjust. What you see is what ships. No developer handoff. No "can we build this?" conversations. If you can design it, it's already built.
It's fast. Really fast. Sites load under a second. The CMS is clean. Animations are native. SEO tools are built in. And the whole thing feels less like a website builder and more like a design tool that happens to publish live sites.
Framer hit a $2 billion valuation last year and crossed $50 million in annual revenue. Over 500,000 people use it monthly.
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How monetization works
Framer doesn't take a cut. You keep 100% of what you earn.
There are three main paths:
Templates: Build a website template, list it on the Framer Marketplace or sell it through Lemon Squeezy. Price it anywhere from $29 to $199. People are making $1,000 to $10,000 per month.
Components: Reusable design elements like navbars, hero sections, pricing tables. Sell these individually or as packs. Faster to build than full templates, easier to scale.
Plugins: Extend Framer's functionality. Think SEO tools, analytics integrations, or animation helpers. More technical but less saturated.
You can also do client work. Designers charge $1,000 to $10,000+ per site depending on complexity. But templates are the scalable play. Build once, sell indefinitely.
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The creators actually doing it
Two names keep coming up: Nandi and Hamza.
Nandi focuses on clean, minimal templates. Portfolio sites, agency pages, SaaS landing pages. His work is everywhere on Twitter. People remix his designs constantly. He's one of the reasons Framer's aesthetic shifted from "design tool output" to "this could be a $10K custom site."
Hamza Ehsan took a different angle. He positions templates as the alternative to $5,000 web design projects. Single template for $129. All-access bundle (every template he's ever made plus future releases) for $399.
If you're serious about Framer, study these two. Not to copy them, but to see how they position, how they price, and how they turn design skills into recurring revenue.
Check out Hamza's templates or Nandi's portfolio to see what selling at the top tier looks like.
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Why it's working now
The barrier to entry dropped. You don't need to code. You don't need a developer. You design, you publish, you're live.
The marketplace has traffic. Thousands of people browse Framer templates daily. You're not starting from zero visibility.
And the revenue model is clean. No platform fees. No revenue share. You set the price, you keep the money.
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The learning curve
Framer isn't Figma. It's easier. The interface is simpler. Fewer panels. Less overwhelming.
Start with components. Framer has a massive component library. Drag pre-built sections into your canvas, customize colors and copy, and you have a page in minutes.
Templates give you structure. Study what's already selling on the marketplace. See how layouts are built. Remix ideas into your own style.
Plugins add power without complexity. SEO tools, form integrations, analytics. Install what you need when you need it.
What changed my mind
I left Framer because I thought it was just another website builder. Turns out it's a creator platform with a website builder attached.
The monetization isn't theoretical. People are posting real revenue. $4K months. $10K months. Some crossing $100K total.
I'm not saying drop everything and learn Framer. But if you already design, already build sites, or want a way to turn design skills into revenue without chasing clients, it's worth looking at.
The numbers are real. The platform is solid. And right now, it's still early enough that quality work stands out.
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